Basic of Digital Marketing 

Meaning 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Two types of marketing

  1.online marketing(digital marketing )

• digital Marketing is also called online marketing.
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      Eg.internet,social media,email

   2.offline marketing(traditional marketing)

Offline marketing is any type of marketing that is not done through internet. Offline marketing may involve different mediums and formats .

   Eg. Radio, television,newspaper. billboards, print ads,

Core component of digital marketing

  1 social media(organic/paid)

• Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

     Ex fb,instagram,linkedin

 2.search engines (organic/paid) 

• A search engine is a software program that helps people find the information they are looking for online using keywords or phrases

      Ex.google,yahoo,bing.

Two types of search engines/ Social media.

1.organic(search engines optimization)

2.paid(search engines marketing)

Niche Components 

1 web designing

•      Creating and designing the website .

2 Email marketing

•       Doing marketing through email.

3 Affiliate Marketing

• is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services.

4 content marketing

• Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

5 customer attention

 when a person or group focuses on or pays attention to a specific thing or activity

6 analytic 

•  a thorough and detailed dissection of an object or an idea.

Supporting component

1 graphic design

• is the practice of composing and arranging the visual elements of a project. Designing the layout of a magazine, creating a poster for a performance, and designing packaging for a product are all examples of graphic design. 

2 video editing

•  It means editing videos.

Foot-fall-It is nothing but the number of customers who attend to buy the goods .

Two type of traffic

1. Direct traffic 

• Which we can directly go through website like 

• Shain

• Amazon 

• Flipkart 

• zala

• Netflix 

      Direct traffic is also called branded traffic .

2. Indirect traffic 

•  traffic that is originated by the end user of one Party and terminated to the other Party in which a third-party LEC provides the intermediary transiting service.

Or

• Indirect traffic is traffic which is not done directly but doing shopping indirectly with the help of search engines .

• Ex. search engine ,google.

Type of social media

Social media channel 

• Facebook

• Instagram

• Twitter/x crop

• Linkedin

• Quora

• Youtube

• Pinterest 

Communication channel .

• Telegram

• Whatsapp

• Wechat

• Fb.massanger

• Snapchat

Target age  group of people who used social media.(age demographic)

•  Facebook =25-55   (share information,gain knowledge)

• Instagram = 15-35-   ( for youth they can post their picture and share their interest)

• Twitter = 20-55-         (customer support-resolved the problem of customer,celebrity, to share a linked, mostly use for business purpose )

• Linkedin = 25-35-      (for job opportunities,business )

• Quora = 20-55-         main purpose is for question and answer (mainly for sharing information and gaining knowledge)

• Youtube= 25-55        (they can share information, gain idea and knowledge,for entertainment )

• pinterest=20-55-        (gain knowledge,for information,uploading photo nad short video)